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Easy steps for defining your brand personality

Easy steps for defining your brand personality
Crafting your communication style as a tool for building stronger customer relationships Helping our clients craft a unique and authentic brand, and bringing it to life is one of the highlights of being in this business. This is because clearly defining your brand personality is one of the most effective tools your business can utilise [...]

Preparing for an interview style video

Preparing for an interview style video
Being in front of the camera can be a daunting task, however with the right preparation and support, the process will be seamless and even enjoyable! To make the experience as pleasant as possible, we have put together this step by step guide on what to expect when filming an interview style video. There are [...]

Individual and Team Photograph Guide

Individual and Team Photograph Guide
Individual and team photographs are a fantastic way to connect with your target audience. They reflect your personal and professional brand and reassure clients that there is a real person behind the service you offer. Photographs are often used across multiple marketing channels with the most common being websites, social media and printed collateral. We [...]

Easy steps for making each shoot a success

Easy steps for making each shoot a success
Planning a photo shoot - Easy steps for making each shoot a success. 1. Have a clear goal in mind Straight out of the gate, we want to clearly define how the final product (the collection of edited photos) will help you achieve your marketing or communications goals. Are you launching a big sales campaign, [...]

Preparing for a Video Shoot

Preparing for a Video Shoot
First steps Like any marketing or business activity, investing time in the planning phase will help set you up for a great final product that delivers results. There are many similarities between planning a video shoot and planning a photo shoot. You want to: Define who you’re talking to (your target audience) Have a clear goal [...]

The Value of Video Marketing

The Value of Video Marketing
How much time have you spent watching video content online this week? If you’re anything like the average person, it probably close to 10.5 hours. It’s the same for your customers. Whether you’re wanting to drive more website traffic, inform your database via e-newsletter, strengthen company culture, or increase your presence on social media, great [...]
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