Details
Client: UCOL
Date: Oct, 2024
Website: www.ucol.ac.nz
For the UCOL 2025 Recruitment Campaign, we partnered with UCOL to create a comprehensive suite of visual assets. Our work involved extensive photo and video shoots, resulting in a large library of short-form video content and imagery. These assets were delivered in various ratios to suit diverse platforms, providing UCOL with high-quality content for their website, social media, and all print materials. Our goal was to vividly capture the essence of UCOL's offerings and campus life, enabling them to effectively engage potential students.
We had the pleasure of working with the team at Avodah for our recruitment campaign photo and video asset creation. They were responsive, professional and went the extra mile at every step. The project was a large one, with 15 photo and video shoots scheduled over 4 days in different locations. Nathan and his team understood the brief and came to the party with great recommendations, delivering high quality outputs within a tight timeline. The campaign has been very successful, generating over 11mil impressions and some great conversion rates. I'd highly recommend working with Avodah for any commercial projects.
- Maddison Brown Director of Engagement at UCOL
The Results
The UCOL Recruitment Campaign proved to be highly successful. Our visual assets generated significant number of impressions and received positive feedback in the community, boosting UCOL's outreach.
Digital
We developed a library of high-quality photography and videography assets for digital platforms. This content was specifically designed to capture the essence of UCOL's offerings and campus life, integrated across their website and various social media channels to engage potential students effectively.
Digital
We developed a library of high-quality photography and videography assets for digital platforms. This content was specifically designed to capture the essence of UCOL's offerings and campus life, integrated across their website and various social media channels to engage potential students effectively.
Beyond digital, our visual assets were adapted for a range of print materials. These included brochures, posters, and advertisements, ensuring a consistent and impactful message across all physical media. The print elements played a crucial role in complementing the digital outreach for UCOL's recruitment campaign.
Photo & Video Content Creation
Producing a complete library of high-quality visual content that beautifully captures the essence of their custom builds and showcases their commitment to creating treasured communities. These visuals are utilized across their website and social media channels.
