The Brief

Create a collection of images and short videos to help showcase the region’s bar, restaurant and general ‘nightlife scene’. “We’re after the coolest angles, the freshest colours, the most authentic expressions and the most iconic compositions. We’ve got a strong theatre and arts scene, and exceptional dining options but there is often the perception that nothing happens after 5pm here – so let’s change that.”

Target Audience

The resulting collateral was strategically deployed across ManawatuNZ’s digital platforms, successfully engaging the Palmy community and attracting visitors, businesses, investors, and talent. 

Measure of Success

The campaign’s success was evident in its strong performance against key metrics like landing page views and impressions. This project exemplifies our commitment to understanding a client’s brand and exceeding expectations in visually articulating their unique story.

“We always enjoy working with the team at Avodah, they have a very strong understanding of our brand and style and are committed to delivering on what we’ve asked for – often going the extra mile to exceed our expectations. With their work on the nightlife project, they captured our vision of Manawatū’s vibrant nightlife scene perfectly”