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MANAWATŪ CONFERENCE SERIES

Project Details

Client: Central Economic Development Agency

Date: May 28, 2021

Online: ceda.nz/

We created a series of videos showcasing Manawatū’s sectors of strength; Education, Health, Distribution and Logistics, and AgriTech. The goal was to target sector specific conferences and business events, encouraging them to use Manawatu for their next event.
The Central Economic Development Agency is the Regional Tourism Organisation for Manawatū and works with key industry partners and stakeholders to promote the region as an attractive place for conferences and business events. Hear from leaders within our sectors of strength on why Manawatū should be the destination for your next event.

Mayor Grant Smith & Mayor Helen Worboys.

Palmerston North city and Manawatū is the proud home to some of the brightest minds in Aotearoa, world-class research and educational institutions and an established business ecosystem that is connected to the world.

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Russell Wilson, Head of Country Management & Managing Director, DKSH.

The distribution and logistics sector is a significant employer in the Manawatū region, accounting for close to 6,546 jobs (10.4% of total employment in the region in 2019). This is a 60% growth between 2000 and 2019 which is significantly higher than the national employment growth in the logistics and distribution sector of 23%.

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Professor Jan Thomas, Massey University Vice Chancellor.

Home to some of the brightest minds, we have the highest number of Doctorates per capita in New Zealand and more than 40% of our population is engaged in study or training and more than 3,900 scientists and researchers based in the city.

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Mark Piper, Director, Fonterra Research & Development.

The Manawatu region is proudly home to crown research institutes, Fonterra R&D, the Massey Food Pilot, Riddet Institute Te Ohu Rangahau Kai and AgResearch, Aotearoa’s FoodHQ, global Finistere Ventures, along with Sprout Global Accelerator, The Factory and more. This network is one of the reason Palmerston North is leading the way in agritech and agrifood.

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Tim Myers, General Manager, CB Norwood Distributors.

As the epicentre for agrifood tech and innovation, Palmerston North city and Manawatū was the first region in New Zealand to develop an agritech strategy to support its growth trajectory to become the top three global agrihub in the world and today, is recognised as the agrihub for Aotearoa.

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Duncan Scott, General Manager, Broadway Radiology.

The health care and social assistance sector is the largest employment sector for the Manawatū region with 8,040 employees recorded in February 2019. The base regional hospital in Palmerston North has dedicated Intensive Care, Coronary Care and Neonatal Units, amongst other services, and provides one of the largest provincial trauma centres in New Zealand.

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