How much time have you spent watching video content online this week? If you’re anything like the average person, it probably close to 10.5 hours. It’s the same for your customers.
Whether you’re wanting to drive more website traffic, inform your database via e-newsletter, strengthen company culture, or increase your presence on social media, great video content is an effective tool to include in your marketing plan
A smart investment for any business
Create a personal connection
Massey University – Te Wiki o te Reo Māori
When you have a personal story to tell or want to create a deeper, direct relationship with your audience, an interview style video is the ideal tool. This story of Massey University’s Vice Chancellor’s journey with te reo Māoridemonstrates video’s power to communicate passion, emotion and authenticity.
Invite customers to step into your world
Narley Construction – New home builds
Narley Construction create some of the most impressive homes in the Manawatu. Stepping in to each new home is always a ‘Wow’ moment. Video marketing allows Narley to reflect and highlight the true essence of their work, giving the viewer a sense of each home’s unique character and an up-close look at every elegant and design choice.
Influence perception and Inspire action
CEDA – Manawatu conference series
CEDA’s task in promoting Manawatu’s conference facilities to a national audience was to open their audience’s eyes to a new view of the region. Coupling testimonials from trusted and passionate locals with footage that showed the energy, vitality and talent within Manawatu, CEDA’s campaign showed conference organisers they might have under-estimated what Palmy has to offer.
A Marketing Manager's take
Video content is a really important part of our marketing strategy, and has been for a few years now. I’ve found it particularly useful in supporting the development of Norwood’s brand voice because it is often easier to convey tone and personality through video, compared to other mediums.
Creating engaging content that is valuable to our customers, whether that be because it educates them, entertains them, or inspires them, is an important part of our digital strategy. Video enables us to tell stories in unique ways, and generate greater cut through in a digital world where there are so many brands competing for the audience’s attention.
Video content is effective because movement enables you to catch the attention of the viewer, and convey a longer message compared to a static options.
It's easier than you think to get started
Don’t be nervous that your business isn’t ready for video; at Avodah we pride ourselves on keeping things simple, making the creative process fun, and delivering cost effective content without compromising on quality.
- We’ll work with you to brainstorm creative ways to communicate your message
- We’ll guide you through the video shoot planning process
- Our standard turnaround time for a brand video is 7-14 days, so you can promptly start using your exciting new marketing content
- With our Social Media marketing services, we can also help you write captions, schedule content and develop advertising campaigns