Date: April 1, 2022
Meet Youm, one of Manawatu's leading mortgage advisors. With a desire for a fresh, modern look and an opportunity to retell their story, Youm partnered up with our favourite brand strategy superstars, Blacksheep Design, to undertake a rebrand. Together they crafted a distinctive new logo, a memorable new name (Youm = you + mortgages) and a suite of brand assets that gave new life to their customer touchpoints.
And then we joined the team! They'd ticked off the first step in launching their new brand - getting their team excited about the new identity. Next step was to get their customers excited too. Working in collaboration with Black Sheep Design, Avodah created a video that would introduce customers to the new brand, explain how their eye-catching new logo took shape, and reassure their audience that while they might have a fresh look, they were still committed to the same top quality, customer focused service.