Project Details
For ManawatuNZ and CEDA, we produced a collection of images and short videos to help showcase the region’s bar, restaurant and general ‘nightlife scene’
There were numerous themes that we created media for; from Bars & Eateries, Palmy at Night, Sports and Clubs, Streetlife and Arts. There were two main focuses; generating media to attract visitors as well as for the Palmy community.
Project type: Photo + Video
Target audience: This collateral is being used across the ManawatuNZ digital platforms/channels and will target audiences of business, investors, visitors and talent.
The Brief: The ManawatuNZ team were looking for a collection of images and short videos to help showcase the region’s bar, restaurant and general ‘nightlife scene’. “We’re after the coolest angles, the freshest colours, the most authentic expressions and the most iconic compositions. It’s not just about the subject – it’s about how we frame it. We’ve got a strong theatre and arts scene, and exceptional dining options but there is often the perception that nothing happens after 5pm here – so let’s change that.”
Measure of Success: The key reporting metrics for this campaign were LPVs (landing page views), impressions and CPR (cost per result – where the result is LPVs).
11
Businesses Captured
404000
Reach
2300000
2.3 Million Impressions
“We always enjoy working with the team at Avodah, they have a very strong understanding of our brand and style and are committed to delivering on what we’ve asked for – often going the extra mile to exceed our expectations. With their work on the nightlife project, they captured our vision of Manawatū’s vibrant nightlife scene perfectly”
Visitor Campaign Video
Bars and Eateries
Lifestyle Campaign Video
Palmy at Night
